Well today’s been a busy day for all Apple geeks. The WWDC was a hit and although Steve Jobs was not present at the event, it still packed a punch as usual. A new iPhone, a new OS and even a new lineup of Macbooks were revealed. But what was interesting for me as an iPhone developer was that a new paid applications agreement went into effect today. I promptly accepted the agreement and then noticed there is a new option available on iTunes Connect – namely “In App Purchases“.

According to Apple,

Some developers have come to us and talked about other models they’d like to use. Like subscriptions. A place where you could renew that sub in the app. Some game devs have wanted to be able to sell new levels from within an app. There are many examples of that, like e-books. Like a bookstore built into an app. We supporting these new models in what we call In-App Purchase,

Here’s how the new option looks like on iTunes Connect:

Interesting concept – certainly a new money making vehicle for developers as well as Apple since Apple gets a 30% share on the sales as well. I am yet to try this, but I have no idea what I will be selling within an app. Maybe I will write an ebook, maybe not. Have you tried this feature?

Related posts:

1. How to become an iPhone app developer – Part Three